- This is a Full One Day LIVE Event Training with Karen Waksman, Founder of Retail MBA. She is a 20 Year Retail Veteran!
- Includes 2 Q&A Product Pitch Review Calls During the Event - So We Can Answer Your Questions and Help You Create the Pitch for Chain Stores! We will Literally Help You Pick the Words to Use for Speaking and Communicating with Chain Store Buyers - Personalized Support in a Small Group Setting!
- 1 Post Launch Q&A Call to Have a Final Review of Your Buyer Reach Out to Chain Stores!
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Advanced Retail Training So You Can Start Preparing Prior to the LIVE Event
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Thousands of Retail Buyer Contacts at the Top 100 Retailers - So You Can Go After Chain Stores NOW!
- ...AND Much, Much More! See Below for Details of This Powerful One Day Event!
Actual Retail Vendor Day Agenda
(Schedule and Content Subject to Change)
9:00 AM - Getting Started with Selling to Big Box Chain Stores
with Founder, Karen Waksman Retail MBA
10:00 AM – Developing a Retail Distribution Strategy That Yield Results For Your Product Category!
11:00 AM – Q&A Session LIVE With Karen Waksman to Answer Your Most Pressing Questions!
12:15 PM – 1:00 PM Lunch Break
1:00 pm – Advanced Retail Strategies - How to Approach, Pitch and Sell to Chain Store Retailers with Live Q&A
2:00 pm – Inside Tips and Strategies on How to Have an Epic Face-to-Face Buyer Meeting (Strategies That Work!)
3:00 PM – Q&A Call Session LIVE Karen Waksman to Answer Your Most Pressing Questions!
4:00 PM Afternoon Break
4:15 PM - How to Get Your Product to fly off the Shelf Once You Get a Retail Order (to Ensure Repeat Orders)
5:15 PM- Retail Logistics (The Not-So-Sexy Side of Retail) – Packaging, Pricing, Shipping, Liability Insurance, Drop Ship Programs, EDI, How to Avoid Chargebacks, etc.
6:00 PM - Closing Ceremony
About Retail Vendor Day Agenda
• Are you serious about getting your products into stores in 2022?
• Would you like Karen Waksman, a Retail Sales Expert with almost 25 years of experience to help you get your products into those stores as quickly as possible?
• Co-Create The Words to Use When Contacting Buyers Directly
• And much, much more!
- Lesson 01 - Creating a Retail Strategy That Yields Results
- Lesson 02 - Deciding If You Should Start Small or Go Big
- Lesson 03 - Determining the Right Strategy For Your Business
- Lesson 04 - Top Strategies For Your Product Type
- Lesson 05 - How to Find the Right Buyer (Part 2)
- Lesson 06 - Determining if You Should Outsource Your Efforts to Manufacturer
- Lesson 07 - Determining if You Should Outsource Your Efforts to Distributors
- Lesson 08 - Creating a Retail Distribution Strategy That Yields Results
- Lesson 10 - Creating the Perfect Product For Retail
- HOMEWORK - Distribution Strategy Assignment
- BONUS - Basic Contact Info / Email Address Patterns for the Top 350 Retailers
- Lesson 01 Getting Started with Preparing Your Product for Retail Chains
- Lesson 02 Packaging For Retail
- Lesson 03 Infrastructure and Operation Capabilities
- Lesson 04 Retail Math
- Lesson 05 Retail Pricing 101
- Lesson 06 Logistics, Warehousing, Shipping, Drop Shipping and FOB
- Lesson 07 EDI, UPC and Liability Insurance
- Lesson 08 Notable Retail Terms
- Lesson 09 Funding and Financials
- Lesson 10 Marketing and Branding
- Lesson 11 Certifications and What You Need to Know
- Homework Assignment for Week 2 - Preparing for Chain Store Success
- Lesson 01 - Getting Started With Finding and Approaching Buyers
- Lesson 02 - Top Paid Resources For Finding Buyers Names
- Lesson 03 - Top Free Options For Finding Buyers Names
- Lesson 04 - Finding the Right Buyer For Your Product Type
- Lesson 04 - Finding the Right Buyer For Your Product Type - Part 2
- Lesson 05 - How to Approach Chain Store Buyers
- Lesson 06 - Preparing Your Pitch
- Lesson 07 - Pitching Your Product to Chain Stores
- Lesson 08 - Exactly What to Say to Buyers to Get Them to Buy
- Lesson 09 - Additional Ways to Approach Buyers
- Lesson 10 - Pitching to US Retailers If You Overseas
- Lesson 11 - Pitching to US Retailers If You Are Overseas - Part 2
- Lesson 12 - Pitching Your Products to Online Retailers such as Groupon
- Lesson 13 - Exporting Your Product Overseas
- Lesson 14 - How to Sell to HSN and QVC
- Module 3 - Homework Assignment for Week 3 - Ideal Contacts for You!
- POWERFUL Q&A CALL TO ANSWER YOUR MOST PRESSING QUESTIONS AND TO GET SUPPORTED!
- Lesson 01 - Getting Started With Finding and Approaching Buyers
- Lesson 02 -Lesson 01 Finding the Right Buyer for You
- Lesson 03 Preparing in Advance
- Lesson 04 Essential Research to Ensure Success
- Lesson 05 Exact Pitches and Scripts to Get Started
- Lesson 06 What to Say to Buyers to Get Them to Purchase
- Lesson 07 Finding Buyers Exact Names and Contact Info (Free and Paid Options)
- Lesson 08 How to Approach Buyers When You Don't Know How!
- Homework Assignment for Week 5 - Preparing your Presentation for Retailers
- POWERFUL Q&A CALL TO ANSWER YOUR MOST PRESSING QUESTIONS AND TO GET SUPPORTED!
- Lesson 01 - Getting Started With Preparing for an Epic Buyer Meeting
- Lesson 02 -Lesson 01 Meeting With a Chain Store Buyer
- Lesson 03 Preparing in Advance For the Buyer Meeting
- Lesson 04 Best Way to Present Your Product to Chain Stores
- Lesson 05 10 Things to Include in the Presentation
- Lesson 06 What to Bring to the Meeting
- Lesson 07 What to Say to Buyers to Get Them to Buy
- Lesson 08 Handling Buyer Objections
- Homework Assignment for Week 4 - Buyer Meeting Pitch!
- POWERFUL Q&A CALL TO ANSWER YOUR MOST PRESSING QUESTIONS AND TO GET SUPPORTED!
- Lesson 01 What to Expect From a Chain Store Order
- Lesson 02 How to Get Paid By a Chain Store
- Lesson 03 Retail Fees and What You Need to Know
- Lesson 04 Common Retail Fees and Rebates
- Lesson 05 How to Avoid Chargebacks, Rebates and Fees
- Lesson 06 Assortment Plans and Product Life Cycles
- Lesson 07 Retail Ethics and What You Need to Know
- Lesson 08 Marketing and Branding to Ensure Success
- Homework Assignment Week 6 - Getting Prepared to Start Contacting Retailers
- POWERFUL Q&A CALL TO ANSWER YOUR MOST PRESSING QUESTIONS AND TO GET SUPPORTED!
QUESTION 1 - WHEN WILL THE RETAIL VENDOR DAY EVENT BE HELD?
You will receive training modules immediately upon purchase (in case you need more time to prepare your packaging, pricing, etc). The Actual Event is on September 10th, 2020. This is a virtual event!
We will Have 2 FULL Q&A SESSIONS at the September 10th Event and One Call After the Event. This is to help us create the perfect pitch to buyers. You will receive information about the actual dates of these calls prior to the event! We will give you advanced notice. Not to worry!
And we will be having 1 Bonus Q&A call after the event as well. Exciting!
QUESTION 2 - IS THIS A GROUP COACHING CALL OR DO I GET ONE-ON-ONE COACHING?
Excellent Question! This is a group coaching call -we will add time to the calls if we feel the group needs more attention. Not to worry! We have done these types of calls for almost a decade now...helping people get into retail chains. We know how to structure these powerful Q&A calls!
QUESTION 3 - ARE THERE ANY GUARANTEES THAT MY PRODUCTS GET INTO STORES ONCE I COMPLETE THIS NEW VIRTUAL LIVE EVENT?
Our ultimate goal is to have as many success stories as possible! We truly want you to win!!! However we cannot guarantee that your product will be sold at retail chains - there are too many variables to guarantee you PO's! Sometimes its due to pricing, packaging, timing on when buyers purchase, how competitive your marketplace is, how many reach outs you made, did you follow our strategies, etc. And we have no control of that. The GOOD NEWS is that we have found that if people are willing to do the work and continue to tweak what they are up to - they have a high probability of getting into stores. It's truly your commitment to the process and not giving up until you get chain store orders!
QUESTION 4 - HOW IS THIS RETAIL VENDOR DAY ANY DIFFERENT THAN YOUR RETAIL MBA TRAINING SYSTEMS OR MASTERCLASSES?
Every training we provide has it's own unique way of sharing content.
Retail Vendor Day is Focused on the Pitch and Verbiage to Use When Reaching Out to Buyers. This is because we want you to walk away with the words to use to speak to buyers. And we provide a one day powerful virtual event to ensure you understand how selling into retail chain stores work.
The Masterclass and the Year Long Retail MBA Program differ in that they are not ONE DAY virtual events.
We try to create content for people in various ways - some people love intense one day events so we are offering this to support you with bonus calls to support even further since it is a virtual event.
QUESTION 5 - I HAVE SPECIFIC QUESTIONS. IS THERE A WAY TO REACH YOU PRIOR TO JOINING?
Feel Free to reach out to us at karenw@retailmba.com. We will answer as quickly as possible. You can also call us at 1-855-Retail-2 or 415-404-9540 (International Callers). We will do our best to respond as quickly as possible as well - although email tends to be faster! We will be happy to answer your questions!!
QUESTION 6 - I HAVE A NICHE PRODUCT - WILL YOUR SYSTEMS HELP ME? WHAT PRODUCT CATEGORIES DO YOU SUPPORT?
Over the last 10 years or so, we have taught 10's of thousands of product companies across the globe on how to approach, pitch and sell to retail chains...IN EVERY PRODUCT CATEGORY! For instance, food products, clothing, consumer electronics, etc. - you name it- we have worked with them. All of our content is broken down by product type. So you will also know what to do with your specific product. Not to worry!
QUESTION 7 - I HAVE A NEW AMAZON PRODUCT AND I'VE NEVER SOLD ANYTHING IN STORES. WILL YOUR PROGRAM AND COACHING HELP ME?
Amazon Sellers LOVE our training and coaching systems as we have specialized training in all of our programs relevant to their private label path and to help them extend their revenue beyond just Amazon. We work with beginner and advanced Amazon Sellers who are looking for revenue streams that will support them in the long run of their eCommerce business!
• Full Powerful One Day LIVE Event Training with Karen Waksman, Founder of Retail MBA Brands. The agenda is listed above!
• Includes 2 Q&A Sessions During The Event- So We Can Help You Create the Pitch for Chain Stores! We will Literally Help You Pick the Words to Use for Speaking and Communicating with Chain Store Buyers - Personalized Support in a Small Group Setting!
• One (1) Post Launch Q&A Call to Have a Final Review of Your Buyer Reach Out to Chain Stores! Advanced Retail Training So You Can Start Preparing Prior to the LIVE Event
• Co-Create A Pitch to Buyers That Is Personalized For You That Is Time Tested and Proven
• Co-Create The Words to Use When Contacting Buyers Directly
• Co-Create a Buyer MEETING Template That Converts! Never go into a chain store buyer meeting feeling unprepared again!
• A Deep-Dive into Selling into Retail Chains. This will be a powerful One Day Virtual Event with Bonus Calls!
• Finally Understand How to Prepare Your Product for Chain Store Success ie Packaging, Pricing, etc.
• Product Reviews...
• And much, much more!
The goal of this program is get you moving and into chain stores in a fraction of the time...with an intensive time frame and additional coaching calls with Karen Waksman during this epic program! And to help you reach out to retail chains FAST! Help us help you get your products into chain stores in 2022! One chain store order can 10x-100x your business!